Channel Enablement

VMG was an invaluable resource in launching our first partner program. With over 1,200 customers and numerous partners of every different type, we needed a strategy that would help us meet multiple goals, including scaling our services capacity, growing revenue, and improving customer satisfaction.

VMG’s ability to quickly distill a complex situation and cut through the clutter with well informed recommendations helped us hit the ground running and launch our program on an aggressive time frame.

Fred Waugh, Vice President, Alliances

Maximize the extended enterprise

Building a strong partner ecosystem requires much more than providing product training.

For those looking to master channel challenges

A strong partner network can drive significant revenue streams, exponentially increase market share, and greatly improve adoption rates and follow-on revenue via future sales and subscriptions. Yet, how do you build a viable and thriving channel when you have only indirect control over partner goals, priorities, and standards? Partner authorization and certification are critical tools for organizing and optimizing your channel. Looking to evolve sales strategies from a product sale to a solution sale? Increase up-selling, cross-selling, or services revenue? Improve services consistency and efficacy? Reduce implementation backlogs? Lighten the reliance on support? Increase the mindshare and focus you get from your partners? The way you authorize, prepare, and certify your partners can turn the tide in all of these areas.

Steeped in analysis with an eye for transformation

We work with you to evaluate your current state, identify your greatest opportunities, and develop a plan for a partner authorization and certification program that delivers the necessary rigor, without being unduly cumbersome for your partners. You can count on concrete recommendations and models and methods that have been optimized for your ecosystem. Need more? We’ll guide your partner transformation every step of the way.

End Result: The sky’s the limit

Companies have been known to drive over 80% of their revenue through their partner channel. What would that mean for your bottom line?

For all of our practice areas, we tailor our services to meet your goals, budget, and timeline. We’ll work with you to help determine the best fit for your needs.

Offerings

 
  • Vision – 1 day at a time
    Dare to dream.


Pre-defined packages in this area include:


 
  • Business of Learning Workshop
  • Partner Authorization Workshop
  • Education Services Workshop
Download package descriptions →