Enabling Partner Performance

Building a strong partner ecosystem requires much more than providing product training.

VMG streamlines and manages the process of authorizing, certifying, and optimizing your channel partners.

For those looking to master channel challenges

A strong partner network can drive significant revenue streams, exponentially increase market share, and greatly improve adoption rates and follow-on revenue via future sales and subscriptions. Yet, how do you build a viable and thriving channel when you have only indirect control over partner goals, priorities, and standards? Partner authorization and certification are critical tools for organizing and optimizing your channel. Looking to evolve sales strategies from a product sale to a solution sale? Increase up-selling, cross-selling, or services revenue? Improve services consistency and efficacy? Reduce implementation backlogs? Lighten the reliance on support? Increase the mindshare and focus you get from your partners? The way you authorize, prepare, and certify your partners can turn the tide in all of these areas.

Steeped in analysis with an eye for transformation

We work with you to evaluate your current state, identify your greatest opportunities, and develop a plan for a partner authorization and certification program that delivers the necessary rigor, without being unduly cumbersome for your partners. We know the models and methods that work, and can build a plan for your ecosystem. We’ll take the lead in transforming your channel training while you focus on your core business.

The sky’s the limit

Companies have been known to drive over 80% of their revenue through their partner channel. What would that mean for your bottom line?

Whatever your situation, we tailor our offering to meet your goals, budget, and timeline. We’ll work with you to help determine the best fit for your needs. Here’s what we can do for you:

• Learning Transformation – Define and streamline your partner authorization and certification processes, making them highly effective, transparent, and easy to manage.
• Measurement and Analytics - Align training investments with business goals, demonstrate a viable correlation between training and channel growth and revenue, and manage learning as a metrics-driven business.
• Content Development and Delivery – Increase the scope of your training offerings while minimizing sunk costs through our managed services teams. Whether you have capacity challenges or capability gaps, we have some of the best people in the industry ready to serve as, or to augment, your training department.
• Technology - Define and deploy the technologies and tools that deliver the results you need. Wash your hands of hardware, hosting, and IT – we’ll make sure your learning technologies are working for you, not the other way around.